I’m a seasoned Product Designer specializing in B2B growth and retention products, with a decade of creative experience, currently acting as the primary Senior Product Designer on a product team at The Knot.
“Eli is an expert adviser when addressing those wishing to grow their brands.”
— Ceylan Conger, B2B Strategy at Meta (former Etsy, Amazon, Squarespace and Spotify)
The Knot: Performance Insights
Vendors who advertise on The Knot rely on our product WeddingPro to track their advertising performance, manage their leads and more. I was tasked with overhauling the insights experience and expanding the offering to offer new advanced metrics.
Please email dagostinoeli@gmail.com to get access.
The Knot: Vendor Availability
One of The Knot Worldwide’s main sources of revenue is the advertising spend from wedding vendors seeking to reach engaged couples. Couples expressed a desire to see vendor wedding availability. UX research was done to design a brand new UX/UI in which vendors could provide their availability to couples. Results from a pilot coming soon.
Please email dagostinoeli@gmail.com to get access.
Vacasa: Lead Generation
Vacasa is North America’s #1 vacation rental property management company. They were looking to increase homeowner leads from their property management page. Research was employed to design a new user experience and interface which was then A/B tested against the control. My research and design resulted in a 7% increase in form submits and a 75% increase in calls scheduled.
Vacasa: Prospective Homeowner Experience and Revenue Estimate App
Vacasa is North America’s #1 vacation rental property management company. They were interested in improving the prospective homeowner experience. What came of extensive qualitative and quantitative research turned into a product larger than stakeholders and business were willing to buy into. My team pivoted and employed the research we had done to create an internal tool for Vacasa’s Sales Executives which reduced over-quoting, which would reduce preventable churn, and could save Vacasa up to $21M/yr.
Vacasa: Homeowner Referrals
Vacasa is North America’s #1 vacation rental property management company. Homeowners were submitting referrals through a page on Vacasa’s website, and Vacasa wanted to increase form submits. My research and design resulted in a 110% increase in CTA engagement and a 60% increase in form submits.
Please email dagostinoeli@gmail.com to get access.